Seniors Real Estate Specialist® (SRES®)

Who is it for?

The Seniors Real Estate Specialist® (SRES®) designation is for REALTORS® who want to be able to meet the special needs of maturing Americans when selling, buying, relocating, or refinancing residential or investment properties. By earning the SRES® designation, REALTORS® are prepared to approach mature clients with the best options and information for them to make life-changing decisions.

Americans over the age of 50 make up the country's largest group of homebuyers and sellers.

As a Seniors Real Estate Specialist^® (SRES^®) designation, I have gained the knowledge to meet seniors' unique needs, and the resources to build your business.

Empowering education

With my training I have and will continue to build skills in key areas of senior real estate, like selling the family home and moving to an active-adult community, and learn how to:

• Counsel rather than sell to seniors
• Develop and maintain relationship marketing
• Harness the power of generational demographics
• Create competitive differentiators